Research & Intelligence

To be able to achieve the vision of 2015 Visit Chester & Cheshire feels it is essential to be able to benchmark ourselves in 10 years time against today's performances. To this end we have established an ongoing programme of research that will enable us to monitor destination performance over time.

As a board we firmly believe that an evidence based approach is fundamental to our future direction and projects. Through collating information and statistics, based on occupancy rates, visitor numbers, visitors spend etc. from our stakeholders it can help us to define the environment we operate in. The collection and interpretation of this information will enable Visit Chester & Cheshire to lobby and challenge national agenda for the benefit of our stakeholders.

Our aim is to promote a culture of sharing of information with our members. For everyone to be able to stay informed about trends and challenges facing the local visitor economy it is critical that Visit Chester & Cheshire can access some of the information housed within the business with which we work. Key research reports and other industry and destination intelligence will be posted for members on these pages.