Business Support > Quality Standards > Conference Venues
Conference Venues
AN INTRODUCTION TO AIM
Visit Chester & Cheshire’s commitment to quality is demonstrated by our support of the Meetings Industry Association’s AIM accreditation. We actively encourage all conference venues throughout Cheshire & Warrington to participate in the scheme, giving conference buyers a universally recognised indicator of quality for meetings space and services.
What is AIM all about?
AIM is relevant, not only to hotels, but to conference centres, all other styles of venue and very importantly, meetings industry suppliers.
The most noticeable aspect of the AIM scheme is its simplicity. The scheme is effective because it encourages continuous improvement across three levels, Entry, Silver and Gold. Achievement of each is dependent on attainment. Entry level is compulsory for all MIA members.
Having AIM as a requirement of MIA membership means that simply being an MIA member demonstrates to buyers that your services have passed a stringent quality assurance accreditation; it's an additional benefit to MIA membership.
The Silver and Gold level of AIM are optional to MIA venue members. Achievement of these levels sends a positive signal to potential clients that superior service levels have been achieved.
For more information on AIM in Cheshire & Warrington, contact Martin Webb m.webb@visitchesterandcheshire.co.uk
For further information on the scheme and the MIA, click here
