Travel Trade

Travel Trade

Objective:
To promote Chester & Cheshire to the groups market – ranging from niche and specialist groups to mainstream group tour operators. Increasing bed nights and extending length of stay – particularly of the higher spending groups.

Target Markets:
Coach operators
Group Tour Operators
Specialist suppliers of group travel
UK based

Marketing Activity for travel trade includes:
Production of an annual groups guide (link though to PDF/Front cover)
Website specifically for groups (link to chesterandcheshireforgroups.co.uk)
E-news letter to group tour operators (example)
Familiarisation visits for key operators
 
Partner Opportunities:
If you are interested in attracting group business, small specialist groups or coach parties we would love to hear from you.

Please contact e.bellis@visitchesterandcheshire.co.uk