On-going Campaigns

Chester Experience & Rural Escape:

By working closely with private sector stakeholders we can pool our resources to run a national campaign for the destination.

Objective: Our ‘escape and indulge’ campaigns are brand building and profile raising campaigns. They promote quality products in Chester and Cheshire, and aim to increase bed nights and visitor spend.

Target Markets:
Cosmopolitans & Traditionals
Live within 2-3 hour drive time of region
Female decision maker
Age 35+

Marketing Activity for these campaigns includes:
National and regional advertising campaigns in glossy travel/lifestyle media
(Attach link to examples of Rural and Chester ads)
On going PR campaign focusing on destination coverage in similar regional and national titles
E-newsletter circulated to consumer database
(link to most recent e-newsletter)

Campaign Evaluation:
Value of PR coverage
Increase brand awareness
Increase opt-ins to consumer database

Partner Opportunities:
‘Escape’ and ‘Indulge’ campaign partners benefit from being highlighted in the above outlined marketing activity. They feature on the advertisements, on press trips from journalists and have the opportunity to be involved in the e-newsletters.
The cost of being a campaign partner for one year is £1500
To get involved please contact e.tatlow@visitchesterandcheshire.co.uk