Family Fun

Objective:
To build the reputation of Chester & Cheshire as a Family Fun destination. To generate increased number of visits to visitor attractions through promotional activity.

Target markets:
Families within Cheshire, the Northwest and its hinterland on short breaks and day visits.

Marketing Activity for Family Fun includes:
A pocket sized guide to Family Friendly attractions in the region. Led with offers from all attractions involved, the booklet is distributed to al NW Schools, at consumer shows and through TIC’s and libraries.
We work closely with the Favourite Days Out (FDO) Consortium.
The website visitchester.com/familyfun can be used to download the offer vouchers.

Partner Opportunities:
For information o how to get involved with Family Fun, please contact e.tatlow@visitchesterandcheshire.co.uk

We aim to move this campaign on for 2007/8; and minimize any duplication between Family Fun and FDO.