Conference Marketing

Our aim is to raise the profile of Chester & Cheshire as a Premier UK Conference Destination and to encourage conference organisers from all over the UK and internationally to bring their conferences and events here.
During 2008/09, Chester & Cheshire Conference Bureau will be undertaking the following marketing activities

Cross Sector Activity

• 2500 Chester & Cheshire Conference Guides
• Fully interactive PDF version downloadable from website
• Fully Searchable website www.meetinchesterandcheshire.com
• Exhibit @ International CONFEX – Opportunity for stand partners at CONFEX 09!
• Exhibit at Discovery ‘08
• Structured PR Campaign
• Daily Pro-active Sales calls via CCCB team
• Destination Feature in Conference & Incentive Travel  March 08 –18,381 readership
• Destination Feature secured in Meetings & Incentive Travel November 08. Readership 16,469
• Destination Feature in New Horizons – June 08
• Regular 1:1 site visits with clients – with hospitality where appropriate

Corporate Activity

• RSVP London Exhibition April 08. Target Market London and South Corporate
• The Organisers Forum, 12th November 2008. London - An exclusive one-day Forum designed to bring senior corporate buyers with responsibility for planning corporate events together with venues and destinations
• Myvenues.co.uk Full Destination Feature 18.6k audience.
• On-going outsourced lead profiling: London, midlands and Wales, North (not north west)
• Claridges Dinner. 25th September 2008. Targeting Corporate London based buyers
• Regular Sales Appointments with profiled London Buyers
• London Based Corporate Buyers Familiarisation Visit  08/09
• Monthly Corporate E-Blasts
• BACD Showcase. London Corporate and Association buyers
• Annual Newsletter – sent Sept/Oct 2008

Conference Booking Agents

• www.agent-assistant.co.uk
• Monthly Agent E-Blasts
• Agent Familiarisation Visits. June 08
• Agent Presentations – presenting the destination to Agents

Association Market

• In house researcher focusing on affinity sectors: Equine / horticulture / food & drink / finance / chemical
• On-going Pro-active in house telesales
• Outsourced telesales activity
• Lead generation from North West Conference Bidding Unit with access to International Sales Manager
• Representative @ IMEX, EIBTM, Meet the Cities.
• Networking event at The Residence of the British Ambassador, Paris. June 08
• Bespoke Association section of website http://www.destinationcheshire.com/Associations
• Association Newsletter – sent October 2008