Business Tourism Marketing

Our aim is to continue to develop and increase the vale and volume of business tourism secured into Chester & Cheshire.  We will continue to strive to position the region as a leading UK conference destination, achieving national and international recognition.

During 2010/11 Visit Chester & Cheshire Business Tourism will be undertaking the following marketing activities:

Cross Sector Activity

• Print and distribution of 2000 conference directories
• www.meetinchesterandcheshire.com as call to action on all marketing materials
  PDF version of Visit Chester & Cheshire conference directory downloadable from website
• PR agency commissioned to deliver structured business tourism campaign
• Regular hosted client site visits (post bid submission, prior to confirmation)
• Presence at International CONFEX - limited opportunity for stand partners at CONFEX in February 2011 - contact the team for further details
• ITCM - 4 page feature in September & October 2010 and advert in November edition
• Conference News - destination adverts in May, September, November and February 2011 with banner adverts on website throughout the year
• Destination feature in Meetings & Incentive Travel - November 2010 - readership 16, 469 with advertising in 6 editions throughout the year as marketing campaign
• Hospitality & Events North destinations feature - September 2010 with advertising in publication and banner advert on website throughout the year as marketing campaign
• England's Heritage Cities marketing consortium representing Chester at IMEX and EIBTM, targeting the international market www.conferencesinengland.com
• German translation of home page of www.meetinchesterandcheshire.com
• Myvenues.co.uk banner advert throughout year

Association Market

• Bespoke Association section of website
• www.meetinchesterandcheshire.com/associations Regional researcher focusing on affinity sectors
• On-going daily pro-active in-house telesales from existing database and purchased data
• Lead generation from North West Regional Research Unit with access to International Sales Manager
• Bi-monthly corporate e-blasts

Corporate Activity

• Bi-monthly corporate e-blasts
• On-going daily pro-active in-house telesales from existing database and purchased data
• Buyers Networking Club – online advertising to 2000 key corporate buyers who are members of the club. 
• Structured Autumn campaign highlighting special offers at Cheshire – based membership venues and targeting corporate event bookers to choose Cheshire this Autumn
• Corporate post IMEX FAM trip for German Buyers
• FAM trip for US based corporate incentive buyers

Conference Booking Agents

• Website dedicated to assisting booking agents in bringing Business Tourism to the destination www.agent-assistant.co.uk
• Bi-monthly agent e-blasts
• Agent familiarisation visits  - July 2010 and early 2011
• Directory mail out to database of 984 agents - August 2010