Business Tourism
From April 2008 – March 2009, Visit Chester & Cheshire secured £3.5million Economic Impact Value of Business Tourism for the destination and we have already achieved £3.4million as we are approaching the 2010/2011 financial year.
Some of the high profile events that we have bid for and secured include Local Government Association (who are returning to the destination after a successful conference in 2006), the Association of Teachers & Lecturers and the Royal Observer Corps Association who plan to host their event in the destination for 2 consecutive years. As part of our service we are also working in partnership with Liverpool Convention Bureau and Marketing Manchester and pursuing opportunities to arrange social itineraries in Chester & Cheshire for conferences being hosted in their cities.
We have already seen some great results from Davies Tanner, our dedicated business tourism PR agency and we have launched our marketing campaign in November 2009 with paid coverage in the publications Meetings & Incentive Travel and Association Meetings International. The marketing and PR campaigns will focus specifically on increasing exposure both nationally and internationally.
